snowshow '04

I'm looking around for photos / examples of text carved into paving for a project we're working on and some reference imagery, and I keep thinking back to the project from the 2004 snowshow exhibit in kemi, finland- "pure mix" by john roloff + diller & scofidio.

these were squares carved out of the gulf of bothnia (an inlet of the baltic sea) and filled with a strip of LED lights + a brand of purified water. then the respective logos were carved into each square + lit from beneath- it was awesome. you can tell from the earlier progress photo that all of the lights were the same hue when they were originally placed, but as they reacted to the extreme cold they kind of "aged" differently- it was just another part of the installation... made it even more impressive.

that's one of those things I will never forget- sitting ON the baltic sea with other volunteers from all around the world, looking at those lit from within, watching the sunset and pretty-much forgetting about the sub-zero temperatures of a winter ON the arctic circle.

photo credits: the snow show